National Football League’s decision to keep the divisive Black Lives Matter movement doesn’t seem to be a wise business choice.
Week 15 games are in the books, yet, the viewership continues to plummet, especially in the Sunday night window where the New York Giants and Cleveland Browns recorded an ugly 17-point decline.
In two weeks, all games were down except for Los Angeles Chargers and Las Vegas Raiders last Thursday night and Cincinnati Bengals and the Pittsburgh Steelers last Monday night due to a large national following.
The continued rating slide only confirms predictions the league and its social justice warrior commissioner Roger Goodell’s choice to mix BLM with sports, even suggesting millions of fans are racists, would be a strategic blunder.
Breitbart Sports reported, “every game but two were down between 3 percent and 17 percent in the ratings.”
CBS, the Kansas City-New Orleans game was off by three percent in the ratings than the previous year, while the San Francisco and Dallas game was off by six percent.
Also, NBC got the worst of the week with Cleveland Browns vs. the New York Giants having a 17 percent rating decline.
Fox’s other games also saw a 14 percent decline.
On the other hand, the Chargers and the Raiders in Fox’s Thursday Night Football game were up one percent in the ratings.
ESPN’s Pittsburgh vs. Cincinnati game on Monday Night Football was also up a bit more.
NFL sees a more troublesome week as it faces not only declining ratings but a more stringent COVID policy that has led the league to quietly work with advertisers for adjustment of costs amid postponed games.
According to WSJ, some networks even considered letting advertisers pay less for advertisements during NFL games and other programs.
The league’s advertising is a network revenue bedrock, implying that the hit could cascade more problems in other areas.
During Thanksgiving, which is traditionally a strong day for NFL advertising, it also took a major hit when the Baltimore Ravens and Pittsburgh Steelers was moved from prime time due to COVID-19 hitting the Ravens.
“We’ve worked with every one of our partners individually to find what works best for them,” told NBC Sports spokesman to the WSJ.
“We will have delivery solutions for all of our NFL advertisers this season.”
Front Office Sports reported that all of NFL’s media deals would expire after the 2021 and 2022 seasons. Billions of dollars are potentially at stake as the league struggles to double its $5 billion annual rights fees from its media partners, including ESPN, CBS, NBC, and Fox.
NFL’s decision to promote Black Lives Matter resulted far worse this year.
With the Super Bowl likely a showcase for the “woke” narrative and COVID-19 fearmongering serving the Biden regime, tens of millions of viewers would rather skip the four-hour show.